Hi! I´m Carmen.
I'm a team leader as well as a team player. Agile project management is my daily business. So is building and maintaining strong relationships with the client and making them happy. But that's not enough for me.
What´s next?
I want to work more strategically and deal with future issues. To contribute something sustainable and tangible.
The last few years I have been working as an account manager in the field of marketing, handling client accounts and successfully managing projects. However, I have developed a high interest in the topics of digitalisation and change management, which is why I want to put my professional focus on it.
On this page you will find a briefing about me and my experiences. You are welcome to click through but I would also be happy to introduce myself personally.
I´m looking forward
to meet you.
About me
HANDS-ON DRIVEN.
PASSIONATE.
Digital Mindset. CARE ABOUT CUSTOMER and innovation.
READY TO RETHINK WHAT I KNOW.
I moved to Frankfurt 2 years ago after I finished my studies and learned to love the city. I like to spend my free time with friends and traveling. I find my balance to my everyday life playing volleyball and being creative. I design CAD models and work a lot with wood. AND I LOVE Pizza!
Tools i work with:
MICROSOFT OFFICE
ADOBE EXPERIENCE MANAGER
FACELIFT
YOUGOV
B4P
Jira
Confluence
Smartsheet
Fusion 360
CV
ACCOUNT MANAGER
Ogilvy
2022 - today
- Project management incl. project controlling
- Strategy
- ATL / BTL marketing campaigns
- Digital Marketing
- Cooperation with international teams
ACCOUNT MANAGER
INTERN
Content Agency fischerAppelt play for Mercedes-Benz
March 2019 - September 2019
- Project management incl. project controlling
- Content management
- Production (Video / Photo)
- Social media strategy
WORK & TRAVEL
AUSTRALIA
2016 - 2017
JUNIOR ACCOUNT MANAGER
360° Agency C14TORCE for SEAT & CUPRA
2021 - 2022
- Project management incl. project controlling
- ATL / BTL Marketing Campaigns
- Brand Experience
- New Business Opportunities & Pitching
- Development of new strategies incl. market research (e.g. mobility strategy for SEAT)
- Content management
MARKETING & PRODUCT MANAGER WORKING STUDENT
proHeq GmbH for WMF and Hepp
2018 - 2019
- Market research & competitive analysis
- Sales promotion documents
- Planning and design of trade fair appearances
SALES & MARKETING INTERN
Zimmer + Rohde
July 2016 - September 2016
- Planning and design of the Shanghai show, partly from the Hong Kong office
- Showroom and window concepts
Eduction
Bachelor of Science, Hochschule Pforzheim
2017 - 2021
Business Administration/Marketing Communication and Advertising
Thesis: Podcast Marketing. How brands can successfully advertise with the new medium.
Final grade: 2.1
High school, Johanna-Wittum Schule Pforzheim
2013 - 2016
Social science high school
Advanced courses: psychology, biology
Final grade: 2.1
Cases
Here you will find a sample project for each unit, which I managed and implemented.
brand advertising
Corporate Campaign
DB is investing and modernising more radically than ever before, ensuring greater punctuality, reliability and more climate protection. The core message thus follows an emotional dichotomy: they have understood and are acting.
Target: Developing a wide-reaching 360° awareness campaign with an overarching message to address the general public. Also, rebuilding the customer relationship through honesty and create empathy, trust and understanding.
Tasks: A communication concept including production of a TVC, key visual, OOH, microsite and social media content. The campaign is currently being created. It is also being tested in market research.
Strategy
Mobility Strategy
Seat has been more than just a car manufacturer foand wants to be a full mobility provider in the future. To offer a solution for every individual mobility need.
Target: Developing a mobility strategy for the next 5 years in order to react early to developments and customers needs.
Tasks: For this I did a market and situation analysis (e.g. political situation and goals). I also did a competition and target group analysis including market research. I developed a strategy for SEAT together with an external strategist. We entered into an exchange with various furniture suppliers and held initial talks and negotiations with possible cooperation partners.
Brand experience
IAA 2021
The first IAA in Munich after Covid with the CUPRA brand as an independent brand.
Target: Creating brand awareness and setting CUPRA apart from the competition.
Tasks: Development and implementation of the trade fair stand concept in cooperation with another agency. I was also responsible for the communication and OOH advertising throughout Munich. We developed a complete IAA advertising concept.
events
CUPRA NIGHT
The CUPRA Night is an event format that we have developed. It is a series of events that invite the target group to experience the spirit of the brand. The locations are the City Garages. Exclusive celebrities and selected guests are always invited.
Target: Create brand awareness and make the brand tangible for customers.
Tasks: We have developed an event concept that can be used for several events. In addition, the communication concept and the microsite for registration and the CRM.
Content management
MYVAN
The platform for van lovers and all those who want to become one. The stories on myvan.com are about van-life on the road.
Target: The aim is to establish the myvan.com platform as a guide and travel inspirer for new target groups.
Tasks: Together with my team, I built the platform and developed all the content and formats. Furthermore, the entire content management for this platform and the extension to social media. That included content production, pre-staging, staging and post-staging.
Click here to find the case with examples.
Contact
Address
Dreieichstraße 10
60594 Frankfurt am Main, Germany
Tel.
0157 35689134